Essential nutrition coaching
Support with daily fuelling habits, a monthly check-in and an action plan to build consistency.
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PRECISION COACHING / TECHNICAL PARTNER
The Fuel HQ
Nutrition for your training, your race and your life.
Personalised nutrition support for endurance athletes, combining research with practical guidance on everyday eating, fuelling and recovery.
Contact The Fuel HQ (opens their contact service)
Who they are
Founded by Dr Jules Strauss and Dr Sam Shepherd, FuelHQ grew from Total Endurance Nutrition. Its team brings together academic research, clinical experience and first-hand knowledge of endurance sport to help athletes pursue performance while supporting long-term health.
SUPPORT THAT FITS YOUR GOALS
How they can help
Elevated nutrition coaching
Nutrition planning matched to your training phase, a monthly coaching call, session-fuelling guidance and race preparation.
Ultimate nutrition coaching
Senior-led support with two monthly calls, proactive reviews and a race execution plan covering preparation, fuelling and rehearsals.
Teams & clubs
Bespoke workshops and nutrition support aligned with training and competition. Topics include youth athletes, race nutrition, carbohydrate strategies and energy availability.
Expertise & approach
Dr Jules Strauss
Co-founder and Head Nutritionist. PhD in Exercise Metabolism and Registered Nutritionist, with expertise in endurance sport and female-specific nutrition.
Dr Sam Shepherd
Co-founder and Head Nutritionist. PhD in Exercise Metabolism and Registered Nutritionist, specialising in exercise physiology and carbohydrate and fat metabolism.
A wider specialist team
Expertise spans ultra-endurance, swimming, female health, youth athletes and underfuelling. The team includes Dr Emily Jevons, Dr Vicky Edwards, Lauren Walker, Harvey Fortis and Nelly Koenig.
YOUR NEXT STEP
Connect with The Fuel HQ
Whether you want more consistent daily fuelling or a detailed race strategy, contact FuelHQ to discuss the level of support that suits you. Ask their team about current packages and availability.
Your enquiry goes directly to The Fuel HQ.